#1 Real Estate CRM Company in India

Real Estate CRM Software Development in Bhubaneswar

We build custom real estate CRM software that handles lead capture from property portals, site visit scheduling, unit booking management, broker commission tracking, payment milestone collection and sales pipeline analytics — all from one centralised dashboard. Built by Swadhin IT Solutions, Bhubaneswar.

Get Free Consultation
Call +91 7008562317

500+

Projects Delivered

98%

Client Satisfaction

4.9★

Google Rating

10+

Years Experience

Real estate team using SITS CRM software on laptop

Serving Builders Across India

About This Software

Leading Real Estate CRM Software Company in Bhubaneswar

Swadhin IT Solutions builds real estate CRM software that Indian builders, developers and brokers actually rely on every day. We have delivered lead management and sales tracking systems for residential plotters, apartment builders, township developers and commercial real estate firms with projects spanning multiple cities.

Our real estate CRM is not a repurposed generic tool — it is engineered from the ground up for how Indian real estate operates: leads from 99acres, MagicBricks and Housing.com flowing into one pipeline, site visit scheduling with cab pickup, demand letter generation with GST, broker commission structures with TDS deduction and RERA-compliant documentation.

Portal lead auto-capture
Site visit scheduling
Unit booking & allotment
Broker commission management
Payment milestone tracking
Demand letter generation
Customer communication log
Sales pipeline analytics

Key Features

Real Estate CRM Features That Accelerate Sales Closures

Every feature is built for the way Indian real estate companies operate — managing high lead volumes, broker networks, payment milestones and regulatory compliance simultaneously.

Lead Capture from Portals

Automatically capture leads from 99acres, MagicBricks, Housing.com, Facebook Ads and Google Ads into one unified pipeline. Auto-assign to sales executives based on project, location or budget. Duplicate detection eliminates redundant follow-ups.

Learn More →

Site Visit Scheduling

Schedule site visits with cab pickup arrangement, sales executive assignment and automated WhatsApp reminders. Track visit outcomes — interested, follow-up needed, not interested — with feedback notes. Reschedule with one tap. Visit-to-booking conversion analytics.

Learn More →

Booking & Allotment Management

Visual floor plan with unit availability — green for available, yellow for held, red for booked. Token booking, agreement generation, allotment letter and possession workflow. Supports plots, apartments and commercial units with configurable pricing structures.

Learn More →

Broker Commission Tracking

Manage broker networks with tiered commission structures — percentage-based, slab-based or fixed per unit. Auto-calculate brokerage on booking confirmation, track TDS deduction at 5%, generate commission invoices and process payouts. Broker performance leaderboard for incentive planning.

Learn More →

Payment Milestone Tracking

Define construction-linked or time-linked payment schedules per project. Auto-generate demand letters with GST calculation. Track received vs pending amounts per customer. Payment reminders via WhatsApp and SMS. Bank reconciliation for collected cheques and RTGS transfers.

Learn More →

Sales Pipeline Dashboard

Real-time dashboard showing lead funnel, stage-wise conversion rates, project-wise sales velocity, team performance and revenue forecasts. Daily, weekly and monthly reports auto-delivered to management. Owner mobile app for monitoring sales performance anywhere.

Learn More →

Lead Management

Capture Every Lead, Lose None to Follow-Up Gaps

Our lead management engine pulls enquiries from all your sources — property portals, website forms, Facebook campaigns, walk-ins and referrals — into a single pipeline. Each lead is auto-scored based on budget match, location preference and engagement level, then assigned to the right sales executive instantly.

Automated follow-up sequences ensure no lead falls through the cracks. Missed call alerts, WhatsApp follow-up reminders at configurable intervals and escalation rules for unattended leads help your team convert 30% more enquiries into site visits.

Booking & Payments

Visual Floor Plans with One-Click Booking Workflow

Interactive floor plan shows real-time unit availability across towers and phases. Sales executives select a unit, fill buyer details, upload KYC documents and generate a booking confirmation — all in under two minutes. Supports joint buyers, company purchases and NRI bookings with foreign currency conversion.

Construction-linked payment schedules auto-generate demand letters at each milestone. Integration with Razorpay and HDFC payment gateway lets buyers pay online. Real-time collection dashboard shows outstanding amounts by project, tower and individual customer.

Our Process

How We Build Your Real Estate CRM — 6 Steps

From understanding your sales workflow to deploying on the cloud — here is our proven delivery process.

Sales Process Analysis

We study your lead sources, sales team structure, project types and current pain points in detail

UI/UX Design

Clean dashboards designed for sales executives, site managers and management — tested for speed

Core Development

Lead pipeline, booking engine, payment tracker and broker module built to your exact requirements

Integration & Testing

Portal APIs, payment gateways, WhatsApp, SMS and accounting software integration. Full QA cycle

Team Training & Go-Live

On-site training for sales, accounts and management teams. We stay until adoption is complete

Support & Enhancements

3-12 months free support. New project onboarding, feature additions and performance tuning included

Comparison

Custom Real Estate CRM vs Salesforce vs Spreadsheets — Which Is Better?

See how a custom SITS real estate CRM compares to off-the-shelf alternatives.

Feature	Custom (SITS)	Salesforce / HubSpot	Excel / Sheets
99acres / MagicBricks lead auto-capture	✓ Built-in	~ Needs add-ons	✗ Manual entry
Visual floor plan with unit status	✓ Interactive	✗ Not available	✗ Not possible
Construction-linked payment schedule	✓ Auto-generated	✗ Not real estate specific	~ Manual tracking
Broker commission with TDS	✓ Indian tax rules	✗ No India compliance	~ Formula-based
WhatsApp follow-up automation	✓ Automated sequences	~ Third-party plugin	✗ None
RERA documentation support	✓ Templates included	✗ International product	✗ Not supported
Source code ownership	✓ 100% yours	✗ SaaS subscription	~ Data only

Custom Pricing

Every Real Estate Business Is Different — Get a Custom Quote

We do not believe in one-size-fits-all pricing. Your CRM cost depends on the number of projects, lead volume, integrations required, team size and your specific sales workflow. Call us for a free consultation and transparent, fixed-price quote with no hidden charges.

Call +91 7008562317
Request Free Quote →

Our Work

Real Estate CRM Projects We Have Delivered

Real CRM systems built for real Indian builders and developers — from single projects to multi-city operations.

Lead CRM

Builder Lead Management System

Unified lead pipeline capturing from 99acres, MagicBricks, Facebook and walk-ins. Auto-assignment, follow-up automation and conversion tracking. Processing 500+ daily leads across 12 projects.

Multi-Project

Booking

Unit Booking & Payment Tracker

Interactive floor plans with real-time availability, token booking workflow, agreement generation and construction-linked payment schedule management. 2,000+ units across 5 townships.

Township

Broker

Broker Network Management

Broker onboarding portal, tiered commission engine, TDS calculation, payout processing and performance leaderboard. Managing 300+ channel partners with automated payouts.

Channel Sales

Enterprise

Multi-City Real Estate ERP

Centralised CRM for a developer with projects in 8 cities — lead routing by geography, project-wise P&L, consolidated sales reporting, management dashboards and mobile app for directors.

Enterprise

“

SITS built our real estate CRM exactly how our sales process works. Earlier we were losing leads because follow-ups were tracked on spreadsheets. Now every lead from 99acres and MagicBricks flows into the CRM automatically, gets assigned to the right executive and follow-up reminders go out on WhatsApp. Our site visit conversion rate went up by 45%. The broker commission module alone saves our accounts team 3 days of work every month.

★

Verified Client

Real Estate Developer, India

★★★★★

Real estate office using SITS CRM software

FAQ

Frequently Asked Questions — Real Estate CRM Software

Common questions from builders and developers about our real estate CRM development services.

How much does real estate CRM software cost in India?

Real estate CRM cost depends on your specific needs — number of projects, lead volume, team size, integrations and workflow complexity. We provide custom, fixed-price quotes after understanding your sales process. There are no monthly SaaS fees — you pay once and own the software forever. Call us at +91 7008562317 or fill the form below for a free consultation and transparent quote within 4 hours.

Can the CRM capture leads from 99acres and MagicBricks automatically?

Yes, our CRM integrates with all major Indian property portals — 99acres, MagicBricks, Housing.com, CommonFloor and NoBroker. Leads are captured automatically via API or email parsing, de-duplicated and assigned to sales executives based on your routing rules. Facebook and Google Ads leads also flow in directly through webhook integration.

Does the system support construction-linked payment schedules?

Yes, you can define milestone-based payment schedules per project — linked to construction stages like foundation, plinth, first floor, etc. The system auto-generates demand letters with GST calculation at each milestone. Payment reminders go out via WhatsApp and SMS. Overdue payment reports help your accounts team follow up efficiently.

Can I track broker commissions and TDS automatically?

Yes, the broker module supports multiple commission structures — flat percentage, slab-based or fixed amount per unit type. TDS at 5% is auto-calculated on commission payouts. The system generates broker invoices, tracks paid vs pending commissions and provides a broker portal where channel partners can see their earnings and upcoming payouts.

How long does it take to build a real estate CRM?

A basic lead management and booking CRM takes 6-8 weeks. A full-featured real estate CRM with payment tracking, broker management and analytics takes 10-14 weeks. Enterprise solutions with multi-project, multi-city support and mobile apps take 4-6 months. We follow agile methodology — you see working features every 2 weeks.

Do you provide a mobile app for sales executives?

Yes, we build mobile apps for sales executives (Android and iOS) that show assigned leads, today’s site visits, follow-up reminders and quick status updates. Executives can log site visit feedback, share project brochures via WhatsApp and update lead status on the go. A separate owner app shows real-time sales dashboards and team performance.

Is the CRM compliant with RERA regulations?

Yes, the system includes RERA-compliant document templates — allotment letters, buyer agreements and payment receipts that meet regulatory requirements. Project registration details, carpet area calculations and common area disclosures are built into the booking workflow. All buyer communications are logged for audit trail purposes.

Is SITS based in Bhubaneswar? Can you serve builders across India?

Yes, Swadhin IT Solutions is headquartered in Bhubaneswar, Odisha. We serve real estate companies across India through video calls, screen sharing and cloud-based delivery. For Bhubaneswar and Odisha clients, we provide on-site visits for sales process study and team training. For clients in other cities, we conduct virtual discovery sessions and provide remote training with video guides.